Fashion Forward

Pabllo Vittar’s adidas Pride collab is one to be proud of

Pabllo Vittar‘s latest collab is something to be proud of this Pride month.

Vittar is nothing short of an icon. From dominating Brazil’s drag and music scene to becoming an international internet sensation, Vittar’s star continues to rise. The Latin Grammy nominee (the first drag queen to hold the honor) also recently performed with Madonna during her Celebration tour stop in Rio de Janeiro, Brazil, dazzling over 1.6M attendees at the free event.

But what do you expect from the most followed drag artist on social media? Vittar has a presence in music, drag, film, tv, and social media. Now, his fashion footprint is expanding with a new adidas (stylized in all lowercase) collab.

On Wednesday, shoe and apparel brand unveiled their 2024 Pride collection co-created by the Brazilian artist. The collection is designed to “celebrate the confidence felt when athletes are comfortable in themselves,” instilling body confidence and proactive allyship with the LGBTQ+ community. The motive: to create performance and lifestyle collection geared towards uplifting all athletes to realize their possibilities within sports.

It also doesn’t hurt to do it in style. Under the rallying cry, “Love Unites,” the collection features an assortment of athletic tops, bottoms, shoes, socks, bags, and accessories to help you bring your A-game off and on the court. With eclectic designs and stylish silhouettes, the Vittar and adidas’ collab is ready to keep you fashion forward this Pride Month.

“Pride is very important to me, so I am deeply honoured to create a collection with adidas to celebrate our community,” Vittar said about in regards to the Pride collection. “My aim for the collection was to expand the lens we’re seen through – a colour palette that embodies and celebrates the wide spectrum of identities across our community and the culture it influences”.

Joining Vittar in the celebration of the collection are LGBTQ+ athletes and allies, Olympian Tom Daley, WNBA star Layshia Clarendon, Stonewall FC London player Jo Kokkinopliti, and Athlete Ally founder and director, Hudson Taylor.

“Since beginning our partnership in 2020, together with adidas we have made great strides to drive greater allyship and more equitable practises in sport,” Taylor said. “This summer, we continue our work together with the third Athlete Activism Summit where we hope to further break down barriers by providing the relevant education and tools to create greater athlete-to-athlete advocacy.” 

Aside from partnering with adidas for the Athlete Activism Summit, the LGBTQ+ advocacy nonprofit Athlete Ally also conducts an ongoing assessment of National Collegiate Athletic Association (NCAA) athletic departments’ policies and practices centering LGBTQ+ inclusion called the Athlete Equality Index. Their findings highlight that “despite a growing number of athletes coming out as LGBTQ+ in college (and before being recruited), less than 6% of NCAA D-I athletes compete in departments that fully protect their LGBTQ+ identities through policies and practices” and that “88% of NCAA Division-I athletic departments do not have fully inclusive, public transgender athlete policy.” All the more reason why advocating for LGBTQ+ athletes and their inclusion in sports is of utmost importance.

The 2024 Pride collection and its message will be amplified by adidas athletes and partners, including activations during Pride month. The adidas x Pabllo Vittar collection is available now on the adidas website, in stores, and via the Adidas app. In the meantime, check out more official images from the collection below.

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