We know what it’s like; every time you pick up a fashion magazine you’re swamped with THE must have designers of the season. So, we dug deep and did a bunch of extra homework to uncover five under-the-radar brands that you’re going to be hearing a lot about this year. Go grab a pen and make some room in your closet.
With Pringle and Kanye West sitting on his CV and collaborations with Louis Vuitton underway, Edward Crutchley is already on his way to stardom. This artisanal mastermind rethinks traditional craft to create some of the most incredibly decorated and minimalist pieces we’ve seen in menswear in a long time.
Based in Los Angeles, Noon Goons is a youthful surf-and-skate inspired label founded by Kurt Narmore. Noon Goons optimizes that classic Californian lifestyle where easy-wear skate pants, bowling shirts, and graphic tees are key.
Q Design and Play
The streetwear and urban brand with a twist. Based in Bangkok and led by Praphat Somboonsitti Ekkapoom Treechairusmee, this playful line produces a mix of commercial and directional designs that use strong graphics, oversized tank tops, and even condom-inspired printed shorts and bags.
The brand FC Dorsum was created to act as a fictional soccer team name, so it comes as no surprise to learn that the foundations of their designs are inspired by the sport. Their effortless collections are built of graphic prints, faux soccer kit tees, and tongue-in-cheek accessories.
Californian James Flemons breaks down the barriers of what it is to be ‘norm’ and offers a more blurred line of unisex and androgynous fashion. Mixing old and new styling, this denim designer is definitely one to watch. Bonus: he’s cool AF.