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Is Britney Spears the New Face of Kenzo?

Is there anything Britney Spears can’t do? Her iconic music career culminated in her recent Vegas residency. Meanwhile, she’s taken up painting and hallway fashion shows in her mansion, exclusively for her nearly 19 million Instagram followers.

But it appears the pop icon is amping up her fashion game with a new campaign. Back in November, Spears tweeted a photo of herself on set for a “secret project” with iconic fashion photographer, Peter Lindbergh. In the background of the photo, there’s a spotlight and a sign with Japanese writing, which according to Google, translates to “a part of me” or possibly “a piece of me.”

New leaked photos, which appear to be from the layout board of a magazine office, show Spears in an ad campaign for Kenzo. It shows her wearing what appears to be the same strappy denim top from the Twitter photo, under a denim jacket. The ad for the French/Japanese line is also on the same set, which explains the Japanese writing.

This would mean Spears is the new face of the streetwear-inspired line. Previous campaigns have featured stars like Tracee Ellis Ross, Maya Rudolph, and Natasha Lyonne with films by directors such as Ana Lily Amirpour, Spike Jonze, and Gregg Araki. We can only imagine what the collaboration between Spears and Lindbergh will result in.

Although neither Spears nor Kenzo have confirmed that she’s the new face of the brand, it seems irrefutable. We’ll be keeping an eye out for the final product, which hopefully comes with a video at the caliber of Margaret Qualley ditching a swanky event to have a cry and freestyle dance session in couture for Kenzo World.


Glenn Garner

Glenn Garner is a southern boy, a Drag Race fan, and the love child of Paula Abdul and MC Skat Kat.

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