La Louma (née Lauren Ross) isn’t trying to bury her emotions; rather, she’s burying some “emotional artifacts.” The Los Angeles-based indie artist, whose debut album Let The World Be Flooded Out was released earlier this year, mourns the end of a painful relationship in her new video for “Simple Things” by taking some memorable objects and ditching them in the Mojave Desert.
“I love the heartache of nostalgia that comes from loving someone so much that you wish you could go back in time just so you could have known them sooner,” La Louma tells INTO. “For me, that feeling applies well beyond romantic relationships and extends to friends and family. I even wish I could have met my parents and grandparents when they were kids!
“Simple Things” is a reflection, La Louma says, on “what it feels like to meet someone new.”
“The innocence, the possibilities, the hope, the ease, the simplicity, and the who-knows-what-the-future-holds-ness of it all,” she says. “And the insatiable wish to adequately express how much someone means to you.”
Actress Arryn Zech stars in the music video directed by Matt Barber, where she meets La Louma in the desert with a crateful of memories, which include actual artifacts from both the artist and director’s relationships past.
“The director Matt Barber and I have both had our share of ‘pasts’ to let go of,” La Louma says. “Having been friends for many years, we’ve had the opportunity to be there for each other in times of life transitions. The video captures the sorrow and acceptance that comes from the experience of letting go: crying, going through artifacts, embarking solo into the wilds, letting yourself exhale into the wind… and then, just maybe, there’s someone out there who, in their own way, can help you to lay that past to rest and stand up together to enjoy many sunsets and sunrises to come.”
La Louma will be touring the West Coast withMirah this spring and playing at theTreefort Music Festin Boise, Idaho in March.