During Sunday night’s Oscars telecast, Twitter ran an ad about women calling attention to the hashtag #HereWeAre. The ad featured a poem by queer Latinx poet Denice Frohman and featured famous women like filmmaker Ava DuVernay and Insecure creator Issa Rae.
— Twitter (@Twitter) March 4, 2018
“I heard a woman becomes herself the first time she speaks without permission,” poet Denice Frohman says in the poem’s first line during the ad.
According to AdWeek, the full poem is called “#SheInspiresMe.”
— g_cracker (@GCracker7) March 5, 2018
Many people loved seeing Frohman, a queer poet, centered with other women of color during this television spot.
Y’ALL’S FAVE OSCAR AD ON PRIMETIME TV WAS WRITTEN BY QUEER LATINX POET DENICE FROHMAN WHAT A TIME TO BE ALIVE https://t.co/rQKbteB2yW
— Fran Tirado (@fransquishco) March 5, 2018
Several women tweeted that they appreciated the commercial, but thought that it was incongruous with the actual Twitter platform, where women experience harassment often.
That @Twitter commercial was powerful, but also feels odd considering that I spent this past weekend being harassed by misogynist fat-shaming trolls, only be told that the Tweets didn’t violate their standards. Do better, Twitter, where it matters. #HereWeAre
— Rebecca Krevat (@RebeccaKrevat) March 5, 2018
— nicolette mason (@nicolettemason) March 5, 2018
— Erin Matson (@erintothemax) March 5, 2018
twitter: “we stand with women and support making their voices and presence heard and known”
also twitter: *refuses to suspend people harassing women, threatening women, creating parody accounts to mock women, and suspends women who are mass-reported by trolls* #hereweare https://t.co/iwhnsd95wo
— diane alston (@dianelyssa) March 5, 2018
According to AdWeek, the hashtag campaign evolved from a hashtag first made up in January to talk about the lack of women speakers at CES, an annual business conference. The ad comes after Twitter has experienced a 50% uptick in conversations about women’s rights and gender equality.