Twitter #HereWeAre Ad Featuring Queer Poet Denice Frohman Starts Conversation on Online Harassment

· Updated on May 28, 2018

During Sunday night’s Oscars telecast, Twitter ran an ad about women calling attention to the hashtag #HereWeAre. The ad featured a poem by queer Latinx poet Denice Frohman and featured famous women like filmmaker Ava DuVernay and Insecure creator Issa Rae.

“I heard a woman becomes herself the first time she speaks without permission,” poet Denice Frohman says in the poem’s first line during the ad.

According to AdWeek, the full poem is called “#SheInspiresMe.”

Many people loved seeing Frohman, a queer poet, centered with other women of color during this television spot.

Several women tweeted that they appreciated the commercial, but thought that it was incongruous with the actual Twitter platform, where women experience harassment often.

According to AdWeek, the hashtag campaign evolved from a hashtag first made up in January to talk about the lack of women speakers at CES, an annual business conference. The ad comes after Twitter has experienced a 50% uptick in conversations about women’s rights and gender equality.

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