It’s almost 2018, and it’s officially time to do away some of society’s long-held and highly problematic standards. One of which being the gender binary that says that clothing should be specific to either men or women and that makeup is only for cis women. With a blossoming franchise of drag queens, beauty boys, and trans influencers, the beauty industry has finally started catching up to its diverse consumers.
British makeup artist and LGBTQ ally, Jessica Blackler has recently launched a unisex cosmetic line, which was designed specifically to meet the needs of transgender women. Blackler was inspired to create Jecca Makeup after receiving numerous requests for makeup tips from trans women all over the UK. She found that the industry often overlooks their specific needs, and most products are not equipped for issues like beard shadow and scarring.
— JECCA MAKEUP (@jecca_makeup) December 18, 2017
“I want to help everyone to feel better in their own skin by celebrating their uniqueness and individual beauty,” Blackler told Curve.
Over the past 12 months, she’s developed a range of products that are vegan, cruelty-free, and PETA-approved. The line provides a proper amount of coverage for trans women without feeling heavy on their skin. When she was developing the line, the Delamar Academy of Makeup alum volunteered with charities like Stonewall, Sparkle, Umbrella Cymru, and Race Equality First, in order to gain a better understanding of the LGBTQ community’s needs.
She also plans to expand the line to include products for genderqueer and male-identified people.
Super excited to be working and partnering with Jecca Makeup! https://t.co/pjMhN2FVyW
— Joseph Harwood (@JosephHarwood) December 18, 2017
“Everyone who wants to wear makeup should be able to openly buy and apply it without fear of judgment or recrimination,” she said. “I want everyone to look and feel fabulous in their own body.”
Jecca Makeup launched this week and is now available online. And yes, we will accept belated Christmas presents!