One of the most iconic moments of the Golden Globes telecast happened during the commercials.
In an extended commercial, Winona Ryder made her debut as the face of a L’Oreal Paris campaign targeting damaged hair. It’s a wild ride that includes a stunning reveal and a callout to Ryder’s comeback on Stranger Things.
Take a look here:
Here’s the full Winona Ryder/L’Oreal commercial from tonight’s #GoldenGlobes. It is WILD. pic.twitter.com/vTHRccxlew
— Kevin O’Keeffe (@kevinpokeeffe) January 8, 2018
Twitter went wild for the spot and were ready to hand Ryder every award imaginable.
Subscribe to get a twice-weekly dose of queer news, updates, and insights from the INTO team.
in Your Inbox
FUCK YOU L’ORÉAL FOR MAKING ME THINK WINONA RYDER HAD A NEW NBC SERIES CANCEL BLINDSPOT AND GIVE HER ONE NOW pic.twitter.com/KDT1lcOVgd
— Ira Madison III (@ira) January 8, 2018
FYC Best Performance in a Shampoo Commercial: Winona Ryder
— Kevin O’Keeffe (@kevinpokeeffe) January 8, 2018
May my damaged hair have Winona Ryder’s career.
— Maris Kreizman (@mariskreizman) January 8, 2018
THIS EXTREMELY RUDE WINONA RYDER AD HAS THE ROOM SCREAMING
— LW (@lindseyweber) January 8, 2018
I just SCREAMED at the reveal in the Winona Ryder hair care commercial. I hope it wins the Emmy for Best Drama. #GoldenGlobes
— itsonlyzach (@itsonlyzach) January 8, 2018
Winona Ryder.
Comeback
Thats all.#GoldenGlobes
— Remi Holiday (@RemiHoliday) January 8, 2018
Me after watching the Winona Ryder hair commercial #GoldenGlobes pic.twitter.com/dO1gucRKkb
— Jon (@prasejeebus) January 8, 2018
the most emotional moment of the night so far was the winona ryder shiny hair comeback advert
— ellie bate (@eleanorbate) January 8, 2018
SOMEONE GIVE THIS LOREAL COMMERCIAL STARRING WINONA RYDER A FRIGGEN EGOT
— Melissa Radzimski (@melissaradz) January 8, 2018
Just blew out all my windows screaming at that Winona Ryder ad
— Christopher Eifler (@eiflertower) January 8, 2018
ANYONE ELSE SEE THAT WINONA RYDER HAIR COMMERCIAL
— Teddy J. (@teejslipko) January 8, 2018
ANYONE ELSE SEE THAT WINONA RYDER HAIR COMMERCIAL
— Teddy J. (@teejslipko) January 8, 2018
Winona Ryder gets off the phone with L’Oreal… pic.twitter.com/C3NPFrwhwP
— Chris Schleicher (@cschleichsrun) January 8, 2018
Thanks, Winona. We need to go lather, rinse and repeat our wigs now.
