Pabst Blue Ribbon Tweets That We Should “Try Eating A**”

​​“Not drinking this January? Try eating ass!”

That’s what Pabst Blue Ribbon tweeted to kick off the new year. No, seriously. One more time so that can sink in:

​​“Not drinking this January? Try eating ass!”

Poetic, isn’t it? PBR has since deleted the tweet, but, of course, it lives on in screenshots.

taken from us too soon. RIP pic.twitter.com/cI6tcd2ru8

— amy b (@arb) January 3, 2022

So do PBR’s many ass-related replies, including this one, in which a user asks, “PBR or ass? What’s the difference?” To which PBR says, “Ask your mom.” And then, in a second tweet, “And your dad.” Bi rights!

pic.twitter.com/6OdlJoEGMT

— Splat Gerkowitz (@SplatGerkowitz) January 4, 2022

PBR was also receptive to a new name idea: Pabst Blue Rimmin’, which they replied to with a simple “YEP.”

For posterity. Or posteriority, I suppose pic.twitter.com/YFLt4ILVB3

— Punky Jewster (@fucknoshitfuck) January 4, 2022

And to those wondering why PBR had ass on the mind at 8:30 in the morning, they had a concise explanation:

people sometimes wonder why i drink pbr… this is why

that and i’m a horrible redneck trash goblin pic.twitter.com/TnTD2plgru

— trans cyberian orchiectomy (@Arcane_Lain) January 4, 2022

Twitter, of course, had a field day with 2022’s first major PR fiasco.

no one:

the PBR social team: pic.twitter.com/6IsQ0AWicQ

— Aisha Hakim (ae-sha hay-kim) (@aishaannhakim) January 3, 2022

hearing rumors now that the person responsible for pbr’s tweet didn’t get fired but they sure got their ass chewed out

— mark lafaro (@MarkLaFaro) January 4, 2022

eating ass because [checks notes] pabst blue ribbon told me to

— bettina (@bettinamak) January 3, 2022

today’s my first day as PBR’s social media manager. wish me luck!

— you just got ian caponed (@sophsa) January 3, 2022

PBR deleting the ass eating tweet pic.twitter.com/DbfQwFvovr

— JB (@JBfromDC89) January 3, 2022

PBR scrubbed the tweets from their social media. “​​The tweets in question were written in poor judgment by one of our associates,” Nick Reely, vice president of marketing for Pabst Brewing Company, told Adweek. “In no way does the content of these tweets reflect the values of Pabst and our associates.”

Sooo … no one at Pabst eats ass? Honestly, that’s a worse look than the original tweets. Get with the times!