Queer People are Noticing Something Oddly Familiar About Twitter's New Logo - INTO
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Queer People are Noticing Something Oddly Familiar About Twitter’s New Logo

As you probably already know by now, Elon Musk’s latest bid to drive Twitter into the ground involves changing the logo from the familiar blue bird to a Canva-style X on a black background. Why? We don’t know. Honestly, it’s not important. The point is that Twitter is rapidly becoming something no one recognizes or wants, and that seems to be on purpose.

But there’s an unexpected aspect to this change: since the “X” update, queer people are noticing something a little…well…familiar?

https://twitter.com/JuriXMileena/status/1683347339224707072
https://twitter.com/davidmackau/status/1683234044639686658

There’s something about the “X” logo that feels like a throwback to the early days of Grindr. And as everyone is noticing, it’s sort of what the app used to function as at its best.

Twitter: your #1 stop for gay sex since 2008.

Is it intentional? Knowing Elon…probably not?

But there’s even more going on in the coding than that…

https://twitter.com/DomM_G_/status/1683478520041725954

Honestly there’s only one thing left to say about the whole mess:

https://twitter.com/TGatesC/status/1683440642901377024

Henry Giardina (he/they) is the editor of INTO. He lives in Los Angeles. Past publications include the New York Times, The Believer, The New Yorker, The Paris Review Daily, The Atlantic, Film Comment, and Gizmodo. He is @punkgroucho on Twitter.