Live Laugh Lesbian

Target’s 2023 Pride Capsule is Here and the Internet Has Thoughts

It’s that time again: the time for every corporation from Lockheed-Martin to Monsanto to upload rainbow gradient logos on social media and call it a day. That’s right babes: Pride is upon us. And for the fashion-minded, that means one thing and one thing only: Target Pride merch.

Even though we’re freshly into May, Target has wasted no time in delivering Pride merch that we absolutely had no idea we needed, like this drag bird:

And we can’t forget this bone for all those queer parents of homophobic dogs out there:

And yes, I, too, have questions about the “pride cat scratcher” pictured beneath. But all questions aside, this year’s drop is pretty good, and by “good,” I mean hilarious. As the ever-iconic Matt Bernstein pointed out, “Live, Laugh, Lesbian” is an instant classic.

What about a green jumpsuit that just says “gay“? I know I want it!

Tag yourself, I’m limp-wristed skeleton.

This one’s for all those gassy girls.

Can’t wait to be seen (in the laundry unit of my building an nowhere else) wearing these designs.

Fashion AND a message? Wow.

All jokes aside, props to Target for actually hiring a nonbinary artist for this year’s drop:

But let’s be honest: pride isn’t pride without GTS kombucha in the mix. And it better be the kind WITH the “mother!”

Rainbow capitalism, you’ve done it again!

Read More in Fashion
The Latest on INTO