Worth the Wait

Here’s why Ariana Grande is making you wait for her next single

Ariana Grande isn’t releasing new music and the reason might surprise you.

Grande adoring fans, the Arianators, lost it when she released the ’90s house-inspired “Yes, And?”. The fervor for Grande’s first solo track in 3 years post-Positions era was immense.

But don’t expect another single to come any time soon from the “Thank U Next” singer. Grande took to Instagram to explain why her upcoming album Eternal Sunshine, will have a different rollout from previous albums.

Grande posted on Instagram Stories explained that, while the album’s release is a month away, she wouldn’t be releasing any more singles from the project until the album dropped. Her reasoning? A desire to have her dedicated fans “experience the album in full, this time.”

“There will, of course, be more singles off of this project, once it is out (and we may have a little surprise or two up our sleeves to hold you over until then so don’t you worry),” Grande added. “Thank you for your trust in my vision and plan! You have waited so long for new music from me and I am so grateful for your patience! I look forward to savoring every second of this new era with you all and I sincerely cannot wait for it to be yours!”

It’s not uncommon for recording artists to test out new marketing and artistic methods for their album. Beyoncé famously released Renaissance without any official music videos, save a few “cliquebait” visuals, and the BeyHive is still patiently waiting for them, but they also ensured that Queen Bey’s world tour sold out.

Grande is taking a different route for her Jim Carrey film-inspired album, and some Arianators aren’t worried, including Billie Eilish who doesn’t plan to release music until after Grande’s Eternal Sunshine era ends. If anything, their commentary online points to it being a positive for the Eternal Sunshine era.

Some think it’s a worthy decision, especially with the trend of artists releasing several singles before the album’s official release.

Other’s noticed Queen Bey’s influence on Grande’s decision.

Then there are those fans who are doubtful about the decision.

Then there are those who simply cannot wait for more of Grande’s music.

While the impatience is real, fans will have to wait for more of Grande’s new era when Eternal Sunshine comes out on March 8.

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