Drag Her

‘Late Show’ mocks Bud Light in their own Super Bowl ad

The Super Bowl LVIII brought plenty of commercials to TVs all over, but this The Late Show with Stephen Colbert ad missed out on the line up.

In response to advertisers “playing it safe” in this year’s Super Bowl ads, the Late Show thought it was time to make their own Super Bowl commercial to join in on the shift. Now, we have a new beer, “Neutral Light.” This beer is designed with whatever you have in mind, as its tagline states.

“Neutral Light. We agree with whatever you think.”

And as the commercial says, if you’re “looking for a beer that has no agenda, then try Neutral Light.” Still not convinced? Well, think about sharing Neutral Light with friends from all walks of life.

“Just one sip and you’ll say, ‘Mmm, I feel nothing.’ Neutral Light is an adequate beer to share with friends that are gay or straight, or not gay or straight,” the ad’s narrator says. “Whatever. We’re cool with it.”

No need to choose sides when one can just choose Neutral Light, right?

Well, the Late Show ad clearly dragged Bud Light for its controversy last year. The beer brand partnered with transgender content creator Dylan Mulvaney last April and even went as far as putting her face on a Bud Light can. When Mulvaney announced her partnership in a viral video, conservatives lost it.

Soon after, a trail of transphobic videos vilifying Mulvaney and boycotting the beer brand surfaced around the internet, including shooting cases of Bud Light with semiautomatic rifles and pouring out the beer. Unfortunately, Bud Light offered no support to Mulvaney, something she revealed in a TikTok much later. While the beer brand left Mulvaney hanging, its parent company, Anheuser-Busch, has since addressed the controversy in an earnings call.

“Our consumers across all sentiment groups have three points of feedback in common,” CEO Michel Doukeris said. “One, they want to enjoy their beer without a debate. Two, they want Bud Light to focus on beer. Three, they want Bud Light to concentrate on the platforms that all consumers love, such as NFL, Fields of Honor, and music.”

Since then, the beer brand has partnered with problematic comedian Shane Gillis and recording artist Post Malone. We’re guessing they match the “feedback” their consumers gave. But the Late Show had their own feedback for Bud Light and their Super Bowl ad proves it.

Check out the full ad below.

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