IKEA is a wonderful place where people who can’t afford furniture (aka me) can go and buy really confusing pieces of wood that can then be turned into furniture.
It also has meatballs and candy, and is generally a wonderful and hilarious place to spend a day. IKEA is also one of a growing number of brands that have decided, in this year of our Lord 2021, that it’s necessary to make Pride-themed merchandise.
Today, IKEA Canada woke up and chose violence in the form of their Pride collection Love Seats. Each “seat” is dedicated to a part of the queer community and it’s…terrifying.
first a menu for black employees featuring fried chicken & watermelon. now ikea has murdered the entire lgbtq community pic.twitter.com/LFkR8Tk7CA
— heat stroke summer (@thotteusstevens) June 29, 2021
Some people are wondering if the Swedish company has finally gone off the rails:
therapist: the bisexual ikea couch isn’t real it can’t hurt you
the bisexual ikea couch: pic.twitter.com/0FVbP14Qsp
— alex (@alex_abads) June 29, 2021
While others are reading between the lines (cushions?):
I thought it was pretty inclusive of Ikea to also release a couch specifically for closeted trans people. pic.twitter.com/cADkUlxGSK
— Nora (@maidofbarges) June 29, 2021
Some are just calling it like they see it:
ikea’s new gaslighting couch is EVERYTHING! pic.twitter.com/xXvhMPJ1x7
— rachel (@bugposting) June 29, 2021
And some of us are ready to give IKEA all our coint:
not gonna lie I’m rocking with the genderfluid ikea couch
— fire fuck with me (@bitchvibrations) June 29, 2021
But the star of the show is clearly the bisexual couch, aka the bisexual erasure couch:
twitter today: ikea bisexual couch
— JP (@jpbrammer) June 29, 2021
everyone is talking about how “nobody believes you” is written on the bi ikea couch but can we talk about how its COVERED IN FUCKING HANDS?????????? pic.twitter.com/dYgUAsJU8w
— sand (@sanditimtom) June 29, 2021
When you sit on the bisexual ikea couch. pic.twitter.com/INFcleoeiJ
— Isaac Fitzgerald🤞🏻🖤 (@IsaacFitzgerald) June 29, 2021
That said, don’t sleep on the trans couch! I mean, you actually could and it would probably be really soft and nice.
me: rainbow capitalism bad
also me, laying eyes upon the ikea trans flag sofa: pic.twitter.com/8EAj9DppH7
— 🌱🌈zephyr floof🌙🌸 (@zephydreams) June 29, 2021
And honestly, the nonbinary couch is kind of a vibe and I hate myself for admitting it:
IKEA really said “kink belongs at Pride” with their non-binary loveseat pic.twitter.com/qKsjwwS69p
— Charlie (@CharliesTete) June 29, 2021
Performance art often begets performance art I guess?
Walking into Ikea, sitting down on the transgender couch, and shooting myself https://t.co/qQVu5TaxAn
— April (@autogynefiles) June 29, 2021
Not gonna lie, this whole experience has both uplifted and traumatized the queer Internet, just in time for Pride’s end.
therapist: it’s OK, the Ikea pride collection can’t hurt you
the Ikea pride collection: pic.twitter.com/aBZDXKiC36
— Louis Staples (@LouisStaples) June 29, 2021
It’s also questionable whether or not these love seats were actually created by queer designers, or simply “inspired” by them…yikes!
No, he’s who “inspired” the couch! These are the designers, three cis queer women and a straight dude: https://t.co/4ZADODBpS6
— stop eating people’s old French fries, Ace (@ragesinggoddess) June 29, 2021
Honestly IKEA, we need one thing and one thing only from you:
ikea has finally made a couch and stuffed the cushions with estradiol. thank you ikea for being allies
— mattie (@Lubchansky) June 29, 2021
Make it happen for Pride 2022.