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Playful Promises Defends Violet Chachki as Face of Its New Lingerie Collection

After choosing RuPaul’s Drag Race season 7 winner Violet Chachki to be theface of its latest lingerie collection, Playful Promises issued a lengthy statement Monday on Twitter to all those who have made transphobic comments about Chachki.

In the post, the brand made clear that Chachki is gender fluid and should not be referred to as a man. They said they specifically chose Chachki because gender fluid people are often not represented in the media or the lingerie industry.

The brand also went on to explain that trans and gender nonconforming people are welcome in their community. They also shot down people misgendering and making transphobic comments about Chachki.

The brand also broke out a historical lesson pin-up models and respectability politics.

The brand also called out lingerie campaigns that focus solely on the male gaze. Not only is the collection’s model gender fluid, the photographer and lingerie designer were both women.

Playful Promises,

via GIPHY

Photography:Nicholas Hunt/Getty Images for August Getty Atelier