About a week ago, Rihanna started hinting at a new project on Instagram. It started with an image of two TVs, one that has static and one with a picture of, what we now know is, Rihanna’s breasts in a pink bra. The caption simply reads, “didn’t they tell u?” which is a reference to her song “Needed Me.”
The full lyric is “Didn’t they tell you that I was a savage?” which is very relevant to this lingerie line called SAVAGE X FENTY.
Rihanna then posted a video version of the bra image on Instagram, before finally revealing the line a few days later, officially.
Although not much has been announced in terms of specifics, SAVAGE X FENTY will be released worldwide and fans can sign up for more information online at SAVAGEX.com.
Given both the financial success and cultural significance of Fenty Beauty’s cosmetics, it makes sense that Rihanna would try to expand into other markets. With that in mind, we can hope that the line is as stylish as Rihanna herself and as inclusive as her makeup.