Black Moon Cosmetics is a vegan makeup brand known for its super-rich pigmentation. Poseidon, the latest color in its liquid lipstick line, is no exception.
Related
KILLSTAR has shown they understand the assignment.
One of the many reasons people prefer liquid lipstick over regular lipstick is its long-lasting, smudge-resistant formula, which offers a wider range of hues and saturation than is normally found in traditional bullet lipstick. Poseidon is one of the best examples we’ve seen in action.
Culture, unfiltered
Our newsletter will bring you the pulse of queer culture, from the tastemakers to the groundbreakers.
As the name implies, Poseidon is a deep and bold sea blue with a matte finish complementing the darker undertones.
The problem with many darker lipstick swatches is that they are more prone to fading, and there will tend to be a loss of color on application. However, since this formula is liquid, it retains saturation even after drying.
I’m someone who loves vegan products, and I’m a strong advocate for making them more accessible. Black Moon’s offerings are also paraben-free and gluten-free, both of which are big selling points for those with skin allergies or sensitive skin.
Poseidon is already a huge hit on social media. Instagram user @makeupbytreenz shows her audience ways that you can use Poseidon with other products from Black Moon to create a monochromatic blue look.
Instagram user @thecursedmermaid incorporated Poseidon into her undead vampire-esque alt-makeup design. The Poseidon lipstick color in this look adds a striking focal point to a look that uses mainly pale blue tones.
It’s also worth noting that the large doe foot applicator often used for liquid lipstick provides more accuracy when applying, though there is a learning curve. Once you perfect the process, doing an ombre lip or classic two-color look will become second nature. I would for sure love to try a two-tone lip using their black lipgloss, Mortician, for my top lip and Poseidon for the bottom. Hopefully, you’ll see the vision.
Sign up for the INTO newsletter and get your twice-weekly dose of stories that shape the queer experience, culture, and lifestyle.
