After the inauguration, we saw several companies rush to tow the party line, resulting in the slashing of DEI programs nationwide. Not only did these companies give up on their pledge to creating a more diverse workplace reflective of the country we live in, they also left queer communities wondering what support—if any—they’d receive come Pride season.
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Well, now we know—sort of. Pride season hasn’t officially begun yet, but we’ve already got a notable Pride collection blunder that’s being widely torn apart on TikTok.
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In this video from user @riversidechat, we find that, while Target does indeed have a Pride collection this year, it seems to have been rushed to manufacture leaving some key details missing. Details such as…any information about these items, which artists helped make them, or how they relate to Pride outside of the rainbow print. In fact, where some kind of a descriptor or pride capsule copy should be, the manufacturers have left the placeholder “lorem ipsum” text. So…you know. Not a great look. We’re not sure what happened here, but it’s giving rush job.
In this timeline, it’s surprising that we’re getting a Target Pride collection at all considering the company’s choice to scale back DEI efforts. In 2023, the company came under fire for removing a Pride display after parents complained that it was too close to a children’s display. In 2024, the company announced plans to limit the number of stores carrying Pride merchandise. This year, we got the Lorem Ipsum Pride Collection, along with these UHaul birds…
As usual, it’s not clear what’s going on in corporate America. But we can tell it’s going to be a strange, weirder-than-usual Pride season this June. Fasten your seatbelts, it’s gonna be a bumpy ride.
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