Violet Chachki Becomes First ‘Drag Race’ Queen to Front Lingerie Campaign

Excuse Violet Chacki as she slips into something more comfortable.

On her Instagram, the season seven RuPaul’s Drag Race winner announced that she is now the face of the Bettie Page Lingerie line, from English lingerie company Playful Promises.

So excited to be the face of the new Bettie Page Lingerie collection! Bettie has always been a huge inspiration for me. I’m Very happy to work for a company that values being inclusive and glamorous at the same time! Thank you so much @bettiepagelingerie @playfulpromises! The new collection is graphic, fun, and daring- everything I love about glamour and drag 💋

A post shared by Violet Chachki (@violetchachki) on Nov 15, 2017 at 11:52am PST

So excited to be the face of the new Bettie Page Lingerie collection! Bettie has always been a huge inspiration for me. I’m Very happy to work for a company that values being inclusive and glamorous at the same time! Thank you so much @bettiepagelingerie @playfulpromises! The new collection is graphic, fun, and daring- everything I love about glamour and drag 💋

A post shared by Violet Chachki (@violetchachki) on Nov 15, 2017 at 11:51am PST

So excited to be the face of the new Bettie Page Lingerie collection! Bettie has always been a huge inspiration for me. I’m Very happy to work for a company that values being inclusive and glamorous at the same time! Thank you so much @bettiepagelingerie @playfulpromises! The new collection is graphic, fun, and daring- everything I love about glamour and drag 💋

A post shared by Violet Chachki (@violetchachki) on Nov 15, 2017 at 11:50am PST

“Bettie has always been a huge inspiration for me. I’m Very happy to work for a company that values being inclusive and glamorous at the same time!” Chachki wrote on Instagram.

As Billboard points out, Australian drag queen Marie Claire was the first drag queen to be a part of a lingerie campaign in 2014, but Chachki is the first Drag Race star to be a part of an international lingerie campaign.

Chachki, you’re slaying the game. And no, that’s not conceited.

via GIPHY