We may finally know why MAGA people look like that - INTO
Mystery Solved

We may finally know why MAGA people look like that

Feb 9, 2025; New Orleans, LA, USA; Lara Trump on the sideline before Super Bowl LIX between the Philadelphia Eagles and the Kansas City Chiefs at Caesars Superdome. Mandatory Credit: Geoff Burke-Imagn Images

Ever since the subject of MAGA face has come up, we’ve had burning questions. Namely: how does someone get to look like that? You know what I mean: how does someone go from looking like a normal person to walking around looking like Terrifier? Or in Laura Loomer’s case, Jigsaw. It’s such a prevalent trend that TikTok even created a Republican makeup filter to mimic MAGA women’s insane cosmetic choices.

Thanks to one astute gentleman on TikTok, we may now know exactly what’s going on with the bad surgery, aggressive blush/bronzer combo, and the brassy blonde low lights?

If you haven’t been introduced to @zachary.rants, this is your lucky day. This dude broadcasts from what would seem to be a college dorm room and waxes eloquent on all kinds of subjects. He skewers the nonsense political climate we find ourselves in, reminds us that we shouldn’t unalive ourselves, and in general injects our FYP with a healthy dose of common sense tempered with fighting language. And for that, we thank him wholeheartedly.

And in a recent video, he has a theory that might just blow your mind.

“When you create a culture that values only conformity and uniformity,” Zachary explains, “you are putting people into boxes that first of all don’t exist, and second of all, no one f*cking fits into.”

“No one is the perfect masculine man or feminine woman,” he explains. “Those people do not exist. But if you create a culture in which that is the only thing that is valued…you force people to stretch their appearances and personalities in ways that are fundamentally unnatural to them.”

Which is how you get yassified Jigsaw, slaytastic Terrifier, and Monstro Elisasue. It makes perfect sense. When your idea of beauty is built upon a completely artificial fascistic ideal, of course you’re going to end up with a face like a handful of boiled meat. Mystery solved!

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Henry Giardina (he/they) is the editor of INTO. He lives in Los Angeles. Past publications include the New York Times, The Believer, The New Yorker, The Paris Review Daily, The Atlantic, Film Comment, and Gizmodo. He is @punkgroucho on Twitter.