Hypocrisy Tastes Great

Kid Rock seemingly forgot about his Bud Light boycott

Kid Rock is apparently back on the Bud Light train after apparently remembering that he can make money off of the brand. When followers notified Kid Rock that the beer was still being sold at his Nashville steakhouse — after he famously threw a transphobic fit and assassinated a pile of Bud Lights — Kid Rock responded that it was time to move on.

In April, after Bud Light sent a personalized can to trans TikToker Dylan Mulvaney, right-wingers lost their minds. Kid Rock’s not-at-all-unhinged response was to film himself saying “F*ck Bud Light and f*ck Anheuser-Busch” before shooting up a stack of beer with a semi-automatic rifle.

In August, he was photographed drinking a Bud Light at a concert. Over the weekend, Kid Rock explained his new stance in an interview with Tucker Carlson.

“At the end of the day, when you step back and look at it, like, yeah, they deserved a black eye and they got one,” he said. “They made a mistake. So, do I want to hold their head under water and drown them because they made a mistake? No, I think they got the message.” 

“Hopefully, other companies get it too but, at the end of the day, I don’t think the punishment that they’ve been getting at this point fits the crime,” he added. “I would like to see us back on board and become bigger because that’s the America that I want to live in.

“There’s nothing wrong with giving a spanking [but] you don’t spank them for the rest of their life.”

No word yet on whether Dylan has to suffer harassment for the rest of her life for the crime of accepting a sponsored can.

In a similar conversation with Sean Hannity last month, Kid Rock said that he also expected the company to make some concession to the anti-trans crowd. “As a God-fearing man, as a Christian, I have to believe in forgiveness,” he said. “They made a mistake, all right… But I hope—at the same time, I don’t want to be their biggest cheerleader. I want them to show me something to get me back as a consumer, as a drinker.”

And on the bright side, he gets to keep selling the beer in his restaurant. It’s good to know that when it comes to the important things, like human rights money, even bigoted has-been musicians are capable of evolving their thinking.

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