Brat Bops

Charli XCX’s ‘BRAT’ is here, and the gays can’t get enough

As of today, everybody’s living that life Von Dutch. Charli XCX’s highly anticipated album BRAT is here just in time for Pride, and it’s immediately going platinum in gay clubs (and gay households) across the world.

BRAT is chock-full of bangers made for a dark dancefloor, but it’s equally iconic for its austere album cover: a lime green square with fuzzy black text, and nothing else. That branding has paid off for Charli in spades — now, whenever her fans see something green, the album immediately comes to mind, as made obvious by a tidal wave of lime green memes.

Indeed, anyone attempting to open social media today is likely to get slapped in the face with green, green, and nothing but green, to borrow from Sondheim.

But BRAT isn’t only popular with the gays: It’s getting widespread critical acclaim, with a score of 8.6 out of 10 from Pitchfork, the highest Charli’s ever gotten from the music publication.

That puts it above Beyoncé’s Cowboy Carter, which earned a score of 8.4. But why pit two queens against each other? Both albums are undeniably iconic and have helped make 2024 one of the best years for music in recent memory.

It’s also a tied score with late artist Sophie’s album Oils of Every Pearl’s Uninsides, a poetic parallel considering Charli and Sophie’s friendship and the BRAT track “So I,” which is dedicated to Sophie’s memory.

BRAT is already everywhere (it’s so Julia) and it’ll only get more popular as Pride Month marches on. Happy streaming, and happy memeing!

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