The robots are taking over, and they’re bringing a new gender identity with them.

A user on social media pointed out that an advertisement for a tech company may have accidentally stumbled into nonbinary territory. The ad seems to be calling for everyone to find new pronouns: “Stop. Using. Them,” it reads. “Start using Telnyx.”

“New neopronoun dropped,” X user @acephallus posted, along with a photo they’d snapped of the ad.

Some folks were game to follow the instructions, noting that “telnyx” as a pronoun has a pretty nice ring to it.

One user even thought it was taking gender neutrality to the next level.

Others thought the term sounded straight out of a sci-fi or fantasy world. (Take notes, House of the Dragon writers.)

But Telnyx is very much of the real world. What exactly is Telnyx? It’s a tech company serving other tech companies — or, per its website, “a platform built by developers, for developers.” It’s basically computer science Inception.  

The company likely only intended for its ad to throw shade at its competitors, not at everyone who uses they/them pronouns. But maybe in the process, it’s started a gender revolution.

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