There’s yet another twist in the tale of the accidentally raunchy Wicked merch

The toy company Mattel just made a huge, if hilarious, mistake concerning the new release of Wicked tie-in dolls.

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“You have to find someone to match your level, and you’re only gonna find that in another woman.”

After the merch was released, users quickly learned that instead of a bar code that links to the Mattel website, it takes users to an adult website.

@thegmansour

Mattel and Universal Pictures mistakenly put an adult film website on their dolls packaging. This is causing quite the stir online. Imagine a kid seeing the site on the package and going to it?? Ugh. How are they going to fix this?? Recall the dolls?? Try to buy the domain from whoever owns it?? Put your thoughts in the comments!! @Wicked Movie @mattel @Universal Pictures #wicked #wickedmovie #wickeddolls #dolls #mattel #universalpictures #arianagrande #glinda #cynthiaerivo #elphaba #news #breakingnews #toys #fyp #fy #greenscreenvideo

♬ original sound – George Mansour

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The website printed on the box, www.wicked.com, belongs to Wicked Pictures, an adult film agency that boasts having riffs on popular films like Black Widow and Captain Marvel with an…18+ twist. The agency also boasts about featuring famous adult actors like Stormy Daniels—yes, the same Stormy Daniels that sued Donald Trump—as well as Jessica Drake, Julia Ann, Asa Akira, and Blake Blossom.

Mattel mistakenly printed a porn site on the packaging of ‘Wicked’ dolls.

The URL which should say ‘WickedMovie’ is instead only listed as ‘Wicked’ which directs to a page that requires users to be 18 years or older to enter. pic.twitter.com/dDHBmt2mee

— Pop Base (@PopBase) November 10, 2024

The official website is www.wickedmovies.com, which—along with the Wicked Pictures site—has seen a surge in traffic the past few days in response to this controversy.

The porn website URL accidentally printed on the back of Mattel’s ‘WICKED’ dolls packaging has seen their highest levels of website traffic in over 12 years.

(Source: https://t.co/woR0pm2OCI) pic.twitter.com/lNrjeKR150

— DiscussingFilm (@DiscussingFilm) November 11, 2024

Mattel responded to a request for comment from Variety by saying, “Mattel was made aware of a misprint on the packaging of the Mattel ‘Wicked’ collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page. We deeply regret this unfortunate error and are taking immediate action to remedy this.”

Unfortunate indeed! They continued, stating:

“Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.”

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