Another Pride season is upon us, and the brands have been, as usual, swift and merciless in their attention. We’ve got rainbow Uggs, rainbow sheet sets from Target, and a whole lot of corporate cheer.
Let’s start at the very beginning:
“Are you wearing the—“
“The 2021 Pride collection from Target? Yes, I am.” pic.twitter.com/1MP9jQeI0y
— Tom Zohar (@TomZohar) May 27, 2021
Most of us are going to be amping up the gayness in our work this month:
Gonna spend pride month writing almost exclusively ✨some queer shit✨ 🙂
— alanna bennett 😩 (@AlannaBennett) June 1, 2021
While others are simply going to double-down on practicing the fine art of bitchery.
— PJ (@Mister_the_Frog) June 1, 2021
Some of us are sincerely grateful to have a whole month’s worth of uplifting queer voices:
Remember this month (and every month) that this 🏳️⚧️ is a huge part of all of this 🏳️🌈 Take time to love and appreciate all of trans family for all they do and the work they’ve put in to get us where we are today ♥️
— Jaida Essence Hall (@jaidaehall) June 1, 2021
Others of us are simply exhausted and pissed off.
if you’re referring to the other 11 months and 365 days a year that i am gay as FUCK then by all means “happy pride”
— Food 4 Thot (@food4thotpod) June 1, 2021
Lil Nas X kept it financial:
for pride month if you have friends who are part of the lgbtq+ community let them know that they are loved. give them all of your money.
— nope 🏹 (@LilNasX) June 1, 2021
Billy Eichner broke down what Pride is REALLY about:
Happy Pride to all gay men who love middle aged actresses more than each other! ❤️
— billy eichner (@billyeichner) June 1, 2021
We underwent our June 1 transformations:
Me May 31st Me June 1st pic.twitter.com/GSAuOVkoLp
— A real-life MACHOP (@capedcrusader21) June 1, 2021
We exercised our American right to rebel:
wearing black all month instead of colorful clothing to rebel against corporations rainbow washing everything for pride
— Elly Belle, notably not a woman 🔮 (@literElly) June 1, 2021
And we remembered this enduring classic:
Idk this is just funny to me every year pic.twitter.com/zAPoujIB3w
— Casey Plett (@caseyplett) June 1, 2021
But the real moral of the story is: HIRE TRANS JOURNALISTS.
Happy Pride Month! Are you looking for a really impactful way to help the queer community that goes beyond a performative brand statement? Well here’s a really easy thing you can do! Hire me full time in your newsroom.
— Sydney Bauer (@femme_thoughts) June 1, 2021
Stop putting rainbows on things and start putting money and opportunities into trans peoples pockets
— Niko Stratis (@nikostratis) June 1, 2021
And let’s not forget the one thing that truly unites us: not queerness, but the immutable fact of being tired.
I am pansexual and also tired
— jourdain searles (@judysquirrels) June 1, 2021
And writing gay shit anyway.
It’s Pride Month hire me to write about gay shit and horny shit
— twinks posting their W’s (@TheGayChingy) June 1, 2021
Through it all, we remembered who this month is truly about:
Happy Pride to all the corporations out there! Thank you for being so brave!
— KYLE RAYMOND FITZPATRICK (@1234KYLE5678) June 1, 2021
Yours in Exhaustion,
The Gay Internet ♥